The Best Customer Satisfaction Software of 2024

a customer service representative going through customer feedback using customer satisfaction software on a desktop

Why use SafetyCulture?

SafetyCulture is a comprehensive platform equipped for gauging and analyzing customer satisfaction. With features such as smart audits and inspections, customizable customer satisfaction forms, and analytics, you can easily incorporate SafetyCulture in your operations to ensure that you deliver the highest quality products or services to your customers. With the data you can gather with SafetyCulture, you can ensure that you always make informed decisions for the organization.


  • Use customer satisfaction checklists to gauge how satisfied customers are with your products and services
  • Measure performance of employees with comprehensive audits to ensure products and services always meet standards
  • Gather data on customer satisfaction and present it to the team to help find the best solutions for problem areas
  • Report incidents and issues caught during inspections so teams can quickly assign corrective actions
  • Generate reports on customer satisfaction which makes presentation easier and streamlines the data-gathering process

Why use SurveyMonkey?

Gathering customer satisfaction data is all about getting customers to answer certain questions and tabulating their answers. With SurveyMonkey, you can instantly generate surveys designed to gauge customers’ satisfaction with your business. From there, you can distribute the surveys to various customers to gauge your business’ performance.


  • Create customized customer satisfaction surveys
  • Distribute the surveys
  • Tabulate the data gathered during surveys and generate reports

Why use Qualtrics?

Qualtrics is designed to bring your customer service center into the future. With the software, you can digitize your customer service process, including gathering data. Qualtrics has robust survey features, making it easy to create surveys tailored to your customers. That way, you can effectively gauge how satisfied customers are with your business.


  • Create custom surveys and questionnaires
  • Analyze the data gathered from the surveys
  • Audience targeting and panel services

Why use ZenDesk?

Zendesk is another customer service and support platform designed to gather important data on business performance. With ticketing systems, live chat, and self-service portals, it will be much easier for customers to solve issues when you have Zendesk. On top of that, it also has survey options so you can create and distribute satisfaction surveys to customers.


  • Customer satisfaction surveys
  • Ticketing system that makes it easier to tackle various customer problems
  • Self-service portals to help customers solve issues on their own

Why use Hubspot?

Hubspot is made to help businesses form stronger bonds and connections with customers. That way, gauging satisfaction and improving services or products. Like other customer satisfaction software, the platform makes it easy to collect information and assign tasks to customer service reps to streamline the problem solving process.


  • Ticketing system for customer issues
  • Live chat and chatbots
  • Customer feedback surveys

Why use Zoho Desk?

This is Zoho’s flagship solution and comes with many features that streamline customer service and ensure customer satisfaction. With features from ticketing for customer service issues all the way to research on customer satisfaction, Zoho Desk can do it all. While on the pricier side, this is one fo the best investments to make for your business.


  • Contact and lead management
  • Data gathering
  • Customer support with ticketing systems

Why use NiceReply?

NiceReply is modern software that helps collect customer feedback and gauge the general satisfaction of customers with your services and products. This makes it easier to track customer satisfaction and find areas of improvement which can boost business and improve sales numbers.


  • Customizable surveys and customer feedback forms
  • Customer support and ticketing
  • Email and social media integration

What is Customer Satisfaction Software?

Customer satisfaction software refers to a selection of different tools companies use to gauge customer satisfaction. Typically, this software comes with features designed to gather data on customer satisfaction, make improvements to ensure that customers are satisfied, and make forecasts so that teams make informed decisions to improve operations. The best customer satisfaction software allows you to collect and analyze customer satisfaction data and use the insights you gained to make informed decisions to improve operations.


The best way to improve sales and business is by ensuring that customers are satisfied with your product or services. This is why it’s crucial for companies to gather data on how satisfied customers are with the overall experience with the business. That way, you’ll easily spot potential areas of improvement and assign actions to ensure every customer leaves satisfied. Doing this manually is a tough task, but having a digital platform that handles the job for you allows you to gather customer satisfaction data accurately and efficiently. This saves your team time and allows you to spend your effort and resources on finding solutions and find ways to improve the customer experience.

Key Features

You should choose software based on the needs of your company. This means the features of your customer satisfaction software may vary from the features you’ll find on the software of other companies. However, most of the top customer satisfaction software options contain the following key features:

  • Customer surveys to gauge satisfaction
  • Feedback collection and data analysis
  • Ticketing systems
  • Real-time monitoring
  • Integrations with other platforms and systems
  • Automation
  • Benchmarks and comparisons

Choosing the Right Software

Here’s a quick comparison of all the software featured above to make it easier to find the one for your needs:

Customer Satisfaction Software Free Version Paid Plan Mobile App
SafetyCulture Yes $24/user/month* Yes
SurveyMonkey Yes $24.5/month No
Qualtrics Yes Starts at $1500.00 No
ZenDesk No Starts at $55/month No
Hubspot Yes Starts at $50/month No
Zoho Desk Yes Starts at $14/month No
NiceReply No Starts at $59/month No

* billed annually

Leon Altomonte
Article by

Leon Altomonte

SafetyCulture Content Contributor
Leon Altomonte is a content contributor for SafetyCulture. With his language degree and years of experience in content writing, he delivers well-researched, informative articles about safety, quality, and operational excellence. In addition to his professional pursuits, Leon maintains a creative outlet as a performing musician.