Quality Objectives

Detail targets and ensure adherence to quality policy with a mobile app for documentation, communication, and implementation of quality objectives

los trabajadores planifican los objetivos de calidad|Gerente y oficinista planifican los objetivos de calidad mediante una aplicación móvil|quality objectives examples|Ejemplos de objetivos de calidad

What are Quality Objectives?

Quality Objectives are specific business goals for the value and performance of products or services. Each quality objective aims to ensure alignment with the company’s Quality Policy, the statement of their strategic direction. Both quality objectives and quality policies are standard requirements of ISO 9001:2015. Generally, quality objectives are set by managers, supervisors, or a person-in-charge. Failure to follow set quality objectives can lead to substandard products and services, inefficient processes, and communication breakdown among teams.

Quality Objectives Examples

Quality objectives vary greatly depending on the industry, company, product, or service. Here are a few general examples:

  • Increase total sales by 10% from Q1 to Q2
  • Decrease failed customer resolutions by 20% by the end of the month
  • Ensure 100% availability of product for all store branches
  • Ensure that customers will not wait more than 5 minutes to be served
  • Have at least 3 people trained for every task in the process
quality objectives examples

Quality Objectives Examples | Download Template

How to Write Better Quality Objectives

Every now and then, a team will fail to meet its quality objectives. Perhaps, the initially-written quality objectives were unrealistic or they were unmeasurable. When this happens, it’s important to know what can be done in order to do better in the future. Here are some things teams can do to better their chances when they fail to meet quality objectives:

  1. Document the data
    Make sure to have complete documentation as this will prove useful in determining what went wrong so the right adjustments can be made. Be thorough and include details such as the personnel involved, dates, numbers, incidents, and other notable information.
  2. Assess your resources against the quality objective
    Sometimes, not meeting the quality objective is a mere symptom of failing to set an attainable one. Assign a person or team to reassess the viability of meeting the set objective considering the resources provided (equipment, time frame, materials, personnel, etc). Depending on the findings, adjustments can be made by providing additional resources, introducing a new process for efficiency, or scaling the quality objective down to make it more doable.
  3. Know your team’s skillset
    Most managers and supervisors fail to capitalize on their team’s individual talents. Take time to know each member’s strengths and weaknesses so you can distribute them effectively and maximize team performance.
  4. Perform a Root-Cause Analysis to pinpoint the reason for failure
    Numerous internal and external factors may contribute to failure. Performing a root-cause analysis can help teams find the main cause of failure so corrective and preventive measures can be formulated against it.
  5. Create an A3 Report to refine your approach
    The A3 Model is a problem-solving technique that aims to identify, understand, and resolve problems in a business setting. It utilizes the PDCA Methodology (Plan-Do-Check-Act/Adjust), helpful for optimizing your approach in order to meet your quality objectives.
Jona Tarlengco
Article by

Jona Tarlengco

SafetyCulture Content Specialist
Jona Tarlengco is a content writer and researcher for SafetyCulture since 2018. She usually writes about safety and quality topics, contributing to the creation of well-researched articles. Her years of experience in one of the world’s leading business news organisations helps enrich the quality of the information in her work.

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